Life happens off the screen.

Alameda Unplugged is a parent-led movement to share resources, research, and real connection for raising kids in the digital age.

Take Action

Welcome to Alameda Unplugged! We’re so glad you’re interested in our movement. Together, we’re building a culture that celebrates slowing down, living intentionally, and choosing real connection over constant distraction.To get started, here are four simple steps you can take to make an impact today.

Step 1

Join the Substack

Join the conversation via the Substack community to receive occasional newsletters and updates about our collective efforts.

Step 2

Be counted as a supporter

Each supporter helps demonstrate how many Alameda families believe in this cause. Add your name (or just be counted).

Step 3

Tell your friends

Share Alameda Unplugged with neighbors, parents, and friends who believe in helping our families unplug and thrive together.

Step 4

Wait Until 8th for Smartphones

Take the pledge to delay giving kids smartphones until at least the end of 8th grade, when a child is in high school.

About Us

"We have overprotected our children in the real world
and under-protected them online."
— Jonathan Haidt

Author of "The Anxious Generation"

Let's Change That.

Mission: Alameda Unplugged is a parent-led movement to share resources, research, and real connection for raising kids in the digital age.Vision: To empower Alameda families to nurture real connections, use technology mindfully, and raise children ready to navigate the digital world with confidence and balance.Background: Alameda Unplugged was launched in October 2025 by two local parents, Sarah Qualters and Alex Yakubov. We want to create a way to help parents feel supported with resources, research, and real connection as we all navigate tech-use decisions for our families. Alameda Unplugged is a parent-led, opt-in movement. Not a company. Not a nonprofit.Parents often fear that limiting smartphones and social media will isolate our kids from their social groups. By joining together we can create an environment where our kids don’t need a smartphone or social media to feel connected. Our goal isn’t to tell anyone how to parent. It’s to make sure families know they’re not alone in wanting balance, connection, and support in the digital age.Life happens off the screen — and we’re figuring it out right alongside you.

Shared Goals

Inspired by the book, The Anxious Generation by Jonathan Haidt, we have formed this movement around 3 research-backed recommendations discussed in the book. In addition, we’ve added a 4th goal to get families more involved through modeling good technology habits for their children.

1

No Smartphones Before High School

We encourage families in Alameda to commit to and sign the "Wait Until 8th" pledge run by a nationally recognized, reputable non-profit organization.

2

No Social Media Before 16

Exposure to social media before this age can be overwhelming and detrimental due to factors including: Social Comparison, Impulse Control, and Addiction Potential.

3

More Real World Independence

Inspired by the non-profit org, Let Grow, we’re pushing ourselves out of our parenting comfort zones to give our children more independence and enable them to grow into confident, resilient young adults.

4

Model Healthy Tech Habits for Kids

Kids learn more from what we do than what we say. We’re working to be mindful about our own tech use—knowing they’re watching and modeling their habits after us every day.

No Smartphones Until High School

Why

By delaying smartphone ownership, we can give our kids a more balanced childhood that allows them to develop the social, emotional, and cognitive skills necessary for healthy adolescence and adulthood.There are other alternatives to smartphones that can provide necessary communication without the distractions and potential harms associated with smartphones.

How

Collective problems require collective solutions. Turns out that we're not alone and there are hundreds of thousands of families that feel the way we do about smartphones for kids. It's just been hard to find one another. Not anymore!The non-profit organization Wait Until 8th website is focused on empowering parents to say yes to waiting for the smartphone. We're encouraging neighbors, friends, and family to take the pledge because it’s already a nationally recognized, reputable non-profit that has organized around one of our shared goals.

Smartphone Alternatives

How can I give my child more independence without giving them a smartphone?The Wait Until 8th organization suggests some great alternatives to smartphones on their website. One of our founding members is trying out the Wisephone II — the world's smartest dumb phone. She's promised to write about her experience and share it on our Substack. Another founding member is planning to try Tin Can, an old school landline option for her children. ($5 Referral Code)

What if my child already has a smartphone?

  • Talk About Balance — Have open conversations about why time offline matters for sleep, focus, and happiness.

  • Teach Digital Literacy — Help them understand privacy, online permanence, and how to spot misinformation.

  • Establish Screen Time Limits — Set clear daily boundaries and designate tech-free zones like bedrooms or family meals.

  • Use Tools Wisely — Take advantage of built-in parental controls and privacy settings that support—not spy on—your child.

  • Check In Regularly — Keep the dialogue going. Ask how they feel about their online life and listen without judgment.

No Social Media Until 16

Why

Concerns about social media’s impact on kids aren’t new—and they’re gaining increased national attention. In a New York Times Op Ed, Surgeon General Dr. Vivek Murthy urged Congress to require warning labels noting that social media can harm kids’ mental health. Psychologist Jonathan Haidt explains that before age 16, adolescents’ brains are still developing crucial skills like emotional regulation and impulse control—making them especially vulnerable to the pressures of social media.

How

The challenge with social media is that it’s not something any one of us can fix on our own. When every child’s friends are on social media, choosing differently feels impossible. But imagine if that changed—if the norm shifted toward real connection, where kids made plans face-to-face and friendships grew through shared experiences, not screens.

Call to Action

Join our Substack community. By adding your name, you’ll help us show how many families are making this choice—and make it easier to talk with your kids about others who are doing the same.

What if my child already has social media?

  • Have conversations about the effects of social media on their brains and long-term mental health.

  • Talk to them about the why: Why do they use it? How does it make them feel? Are there other alternatives to connect with friends?

  • Support them when they are struggling or having a moment of weakness—let them know they have a safe space.

  • Discuss the option of pausing/deleting their account(s) temporarily or permanently and review how this impacts their emotions and connections.

More Real World Independence

Why

You might recall a childhood of riding bikes through the neighborhood and dropping by a friend’s house just to see who was home. Sadly, that kind of real-world freedom is fading, mostly because of:

  • The rise of digital technology

  • Increased parental anxiety leading to overprotective behaviors

  • Increased academic pressures

The Result

Our children are spending more time indoors on screens and less time engaging in unstructured, unsupervised play with other children.Maybe you can feel it or maybe you suspect that all that screen time isn't great for their development. If you need data to support what you know in your gut, check out the resources linked below.

Call to Action

Inspired by the non-profit organization
Let Grow, we’re pushing ourselves beyond our parenting comfort zones to enable more real-world experiences that will help our kids grow into confident, resilient young adults.
Let Grow has a fantastic guide with
4-weeks worth of activities to help build independence and resilience.

Then What?

We encourage our children to make in person play dates with friends and walk to/from local parks to meet up. We plan ahead with a time to be home and know who they will be with when they're out having fun.Also available at the link below is a
"Kid License" available in both English and en español. This is the recommendation from the Let Grow organization.

Image of the Let Grow Kid License

Model Healthy Tech Habits for Kids

Commit as a family to being better and smarter about your own technology usage. Don’t just set rules for your kids—show balance by limiting your own screen use too. We're positive that your kids will enjoy holding you accountable.Have an idea that you want to share?
Join the Alameda Unplugged Substack and submit your idea to everyone!

Ideas to Share

  • Make device use transparent – Narrate why you’re using your phone (“I’m checking work email. I’ll be done in 5 minutes and then we can play together.”) so kids see intentional use.

  • Schedule tech-free rituals – Establish device-free dinners, no screens 60-minutes before bedtime, or a weekend “screen sabbath.”

  • Create family media agreements – Collaboratively set rules, expectations, and consequences for tech use with your children.

  • Use devices with children – Co-watch shows or explore apps together, and talk about what you see (ads, bias, reliability). Alameda Unified School District (AUSD) provides access to a neat app called "Clever" which has curated learning applications for kids.

  • Take intentional digital breaks – Step away for walks, reading, or conversations to show that disconnection is healthy.

  • Reflect and audit your habits – Track your screen time, notice mindless scrolling, and model self-awareness.

  • Repair when you slip – If you use your phone at the wrong time, acknowledge it, apologize, and re-engage with your kids.

  • Consider a "dumb phone" for yourself – Completely remove the temptation of doom scrolling by not even having the option.

The Supporters

Goal: 250 families131 counted

The Academy of Alameda

  • The Hwu Family

  • Kinga Rutynowski

Alameda High School

  • Kate Isaacson

  • The Lindgren Family

  • The Ortiz Family

Amelia Earhart Elementary

  • The Sergienko Family

Bay Farm School

  • The Karkar Family

  • The Langworth Family

  • The Lindgren Family

  • The Piper Family

  • The Karkar Family

  • Anonymous

Edison Elementary

  • Elka Chamberlin

  • Miranda Chen

  • The Currier Family

  • The Donovan Family

  • The Fayngersh Family

  • Brittany Fraser

  • The Hanelt Family

  • Narissa Harris

  • The Heller Family

  • Robin Lagorio

  • Nathan Lasche

  • The May Family

  • Melinda Munroe

  • The Seman Family

  • The Tampol Family

  • The Taylor Family

  • Jeni Wu

  • Anonymous

  • Anonymous

  • Anonymous

Encinal Jr. Sr. High School

  • The Terasawa Family

  • The Williams Family

Frank Otis Elementary

  • The Bailey Family

  • Bentzen-Pomeroy Family

  • The Gallu Family

  • The Holman Family

  • Sarah Larcker

  • The Laufer Family

  • The Li Family

  • The Millan Family

  • Molly Miranda

  • The Rubenstein Family

  • Anonymous

  • Anonymous

  • Anonymous

Franklin Elementary

  • Nicole Blake

  • Ryan Clausnitzer

  • The Micheli Shank Family

  • The Perez Family

  • The Ramerth-Lisy Family

  • The Thorsness-Simons Family

  • Anonymous

Lincoln Middle School

  • The Dodson Family

  • The Flores Family

Love Elementary

  • The Amarasiriwardena Family

  • Sada Ashkenes

  • Rich Cusimano

  • The Connell Family

  • Alisa Faber

  • Samantha Green

  • Josh Greenwald

  • Marisol Gonzalez

  • The Gunadi Family

  • The Harrington Family

  • The Jolda Family

  • The Lorden Family

  • The Mattice Family

  • The Muse Family

  • The Noonan Family

  • The Oliva-Kraft Family

  • The Owens Family

  • The Parker Family

  • The Qualters Family

  • The Roubos Fmaily

  • Jen Tan

  • Emily Vigor

  • The Volkovitsky Family

  • Jen Woo

  • The Yakubov Family

  • Anonymous

  • Anonymous

  • Anonymous

  • Anonymous

  • Anonymoys

Maya Lin School

  • The Dodson Family

  • The Ellsworth Family

  • The Grande Family

  • Josh Greenwald

  • The Navis Family

  • The Propersi Family

  • The Sarratore Family

  • The Terasawa Family

  • The Wagenman Family

Nea Community Learning Center

  • The Craig-Reed Family

  • Brittany Axner

  • Grace Rubenstein

  • James Daly

Neptune Nature School

  • The Arriola-Gandolfo Family

Rising Star Montessori

  • The Schultheis Family

Ruby Bridges Elementary

  • The Van Arkel Family

Small Size Big Minds

  • The Williams Family

  • Anonymous

Tiny Tots

  • The David Family

Will C. Wood Middle School

  • Nicole Blake

  • Ryan Clausnitzer

  • The Muse Family

  • The Perez Family

  • The Propersi Family

  • Anonymous

  • Anonymous

William Paden Elementary

  • The Bird Family

  • Vasquez Gerlicz family

  • The Williams Family

Yu Ming Charter School

  • The Younger Family

Other Supporters

  • Arshad Noor

  • Caroline Ford

  • The Child Unique/Montessori Elementary School of Alameda

  • The Deming Family

  • The Durant Family

  • PHOENIX Alameda

  • Samantha Green, VP Alameda Social Services and Human

  • Relations Board

  • Swings and Wings

  • Vicki Sedlack

  • Y2 Holdings

  • Anonymous

  • Anonymous

  • Anonymous

Recommended Resources

There is so much research available now, and we encourage you to read it for yourself. If you want the TL;DR then we invite you to watch Lenore Skenazy's 13-minute TED talk, "Why You Should Spend Less Time With Your Kids," below.

Why You Should Spend Less Time With Your Kid

1. Online

2. Books

3. Podcasts

Promotional Toolkit

Ambassador Presentation

Click the image or link below to make a copy or download.
Note: Customize the slide 8 and delete the example slide 7 to share why you're personally involved.

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