Alameda Unplugged is a parent-led movement to share resources, research, and real connection for raising kids in the digital age.
Welcome to Alameda Unplugged! We’re so glad you’re interested in our movement. Together, we’re building a culture that celebrates slowing down, living intentionally, and choosing real connection over constant distraction.To get started, here are four simple steps you can take to make an impact today.
Join the conversation via the Substack community to receive occasional newsletters and updates about our collective efforts.
Each supporter helps demonstrate how many Alameda families believe in this cause. Add your name (or just be counted).
Share Alameda Unplugged with neighbors, parents, and friends who believe in helping our families unplug and thrive together.
Take the pledge to delay giving kids smartphones until at least the end of 8th grade, when a child is in high school.
"We have overprotected our children in the real world
and under-protected them online."
— Jonathan Haidt
Author of "The Anxious Generation"
Let's Change That.
Mission: Alameda Unplugged is a parent-led movement to share resources, research, and real connection for raising kids in the digital age.Vision: To empower Alameda families to nurture real connections, use technology mindfully, and raise children ready to navigate the digital world with confidence and balance.Background: Alameda Unplugged was launched in October 2025 by two local parents, Sarah Qualters and Alex Yakubov. We want to create a way to help parents feel supported with resources, research, and real connection as we all navigate tech-use decisions for our families. Alameda Unplugged is a parent-led, opt-in movement. Not a company. Not a nonprofit.Parents often fear that limiting smartphones and social media will isolate our kids from their social groups. By joining together we can create an environment where our kids don’t need a smartphone or social media to feel connected. Our goal isn’t to tell anyone how to parent. It’s to make sure families know they’re not alone in wanting balance, connection, and support in the digital age.Life happens off the screen — and we’re figuring it out right alongside you.
Inspired by the book, The Anxious Generation by Jonathan Haidt, we have formed this movement around 3 research-backed recommendations discussed in the book. In addition, we’ve added a 4th goal to get families more involved through modeling good technology habits for their children.
We encourage families in Alameda to commit to and sign the "Wait Until 8th" pledge run by a nationally recognized, reputable non-profit organization.
Exposure to social media before this age can be overwhelming and detrimental due to factors including: Social Comparison, Impulse Control, and Addiction Potential.
Inspired by the non-profit org, Let Grow, we’re pushing ourselves out of our parenting comfort zones to give our children more independence and enable them to grow into confident, resilient young adults.
Kids learn more from what we do than what we say. We’re working to be mindful about our own tech use—knowing they’re watching and modeling their habits after us every day.
Why
By delaying smartphone ownership, we can give our kids a more balanced childhood that allows them to develop the social, emotional, and cognitive skills necessary for healthy adolescence and adulthood.There are other alternatives to smartphones that can provide necessary communication without the distractions and potential harms associated with smartphones.
How
Collective problems require collective solutions. Turns out that we're not alone and there are hundreds of thousands of families that feel the way we do about smartphones for kids. It's just been hard to find one another. Not anymore!The non-profit organization Wait Until 8th website is focused on empowering parents to say yes to waiting for the smartphone. We're encouraging neighbors, friends, and family to take the pledge because it’s already a nationally recognized, reputable non-profit that has organized around one of our shared goals.
Smartphone Alternatives
How can I give my child more independence without giving them a smartphone?The Wait Until 8th organization suggests some great alternatives to smartphones on their website. One of our founding members is trying out the Wisephone II — the world's smartest dumb phone. She's promised to write about her experience and share it on our Substack. Another founding member is planning to try Tin Can, an old school landline option for her children. ($5 Referral Code)
What if my child already has a smartphone?
Talk About Balance — Have open conversations about why time offline matters for sleep, focus, and happiness.
Teach Digital Literacy — Help them understand privacy, online permanence, and how to spot misinformation.
Establish Screen Time Limits — Set clear daily boundaries and designate tech-free zones like bedrooms or family meals.
Use Tools Wisely — Take advantage of built-in parental controls and privacy settings that support—not spy on—your child.
Check In Regularly — Keep the dialogue going. Ask how they feel about their online life and listen without judgment.
Why
Concerns about social media’s impact on kids aren’t new—and they’re gaining increased national attention. In a New York Times Op Ed, Surgeon General Dr. Vivek Murthy urged Congress to require warning labels noting that social media can harm kids’ mental health. Psychologist Jonathan Haidt explains that before age 16, adolescents’ brains are still developing crucial skills like emotional regulation and impulse control—making them especially vulnerable to the pressures of social media.
How
The challenge with social media is that it’s not something any one of us can fix on our own. When every child’s friends are on social media, choosing differently feels impossible. But imagine if that changed—if the norm shifted toward real connection, where kids made plans face-to-face and friendships grew through shared experiences, not screens.
Call to Action
Join our Substack community. By adding your name, you’ll help us show how many families are making this choice—and make it easier to talk with your kids about others who are doing the same.
What if my child already has social media?
Have conversations about the effects of social media on their brains and long-term mental health.
Talk to them about the why: Why do they use it? How does it make them feel? Are there other alternatives to connect with friends?
Support them when they are struggling or having a moment of weakness—let them know they have a safe space.
Discuss the option of pausing/deleting their account(s) temporarily or permanently and review how this impacts their emotions and connections.
You might recall a childhood of riding bikes through the neighborhood and dropping by a friend’s house just to see who was home. Sadly, that kind of real-world freedom is fading, mostly because of:
The rise of digital technology
Increased parental anxiety leading to overprotective behaviors
Increased academic pressures
Our children are spending more time indoors on screens and less time engaging in unstructured, unsupervised play with other children.Maybe you can feel it or maybe you suspect that all that screen time isn't great for their development. If you need data to support what you know in your gut, check out the resources linked below.
Inspired by the non-profit organization
Let Grow, we’re pushing ourselves beyond our parenting comfort zones to enable more real-world experiences that will help our kids grow into confident, resilient young adults.Let Grow has a fantastic guide with
4-weeks worth of activities to help build independence and resilience.
We encourage our children to make in person play dates with friends and walk to/from local parks to meet up. We plan ahead with a time to be home and know who they will be with when they're out having fun.Also available at the link below is a
"Kid License" available in both English and en español. This is the recommendation from the Let Grow organization.
Commit as a family to being better and smarter about your own technology usage. Don’t just set rules for your kids—show balance by limiting your own screen use too. We're positive that your kids will enjoy holding you accountable.Have an idea that you want to share?
Join the Alameda Unplugged Substack and submit your idea to everyone!
Make device use transparent – Narrate why you’re using your phone (“I’m checking work email. I’ll be done in 5 minutes and then we can play together.”) so kids see intentional use.
Schedule tech-free rituals – Establish device-free dinners, no screens 60-minutes before bedtime, or a weekend “screen sabbath.”
Create family media agreements – Collaboratively set rules, expectations, and consequences for tech use with your children.
Use devices with children – Co-watch shows or explore apps together, and talk about what you see (ads, bias, reliability). Alameda Unified School District (AUSD) provides access to a neat app called "Clever" which has curated learning applications for kids.
Take intentional digital breaks – Step away for walks, reading, or conversations to show that disconnection is healthy.
Reflect and audit your habits – Track your screen time, notice mindless scrolling, and model self-awareness.
Repair when you slip – If you use your phone at the wrong time, acknowledge it, apologize, and re-engage with your kids.
Consider a "dumb phone" for yourself – Completely remove the temptation of doom scrolling by not even having the option.
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PHOENIX Alameda
Samantha Green, VP Alameda Social Services and Human
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Swings and Wings
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Y2 Holdings
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There is so much research available now, and we encourage you to read it for yourself. If you want the TL;DR then we invite you to watch Lenore Skenazy's 13-minute TED talk, "Why You Should Spend Less Time With Your Kids," below.
The Anxious Generation, by Jonathan Haidt
Free-Range Kids: How Parents and Teachers Can Let Go and Let Grow, by Lenore Skenazy
How to Break Up with Your Phone, by Catherine Price
Childhood Unplugged: Practical Advice to Get Kids Off Screens and Find Balance, by Katherine Johnson Martinko
The Ezra Klein Show (New York Times); April 1, 2025 (1 hr 16 min)
Good Inside with Dr. Becky; Episode 145 (53 min)
What Now with Trevor Noah; Season 2 Episode 37 (1hr 22 min) Apple Podcast | Spotify
TED Talks Daily aired 08/24/2024 (39 min) Apple Podcast
StarTalk Radio with Neil deGrasse Tyson; Season 16 Episode 60 (1 hr 8 min)
Ambassador Presentation
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